Here is a collection of some hand drawn comics I have made. I love visual metaphor. My dad has always been clever. He showed me drawing and instilled that clever spirit in me. Now I try to make clever drawings that make people laugh and sometimes think a little deeper.
communicator / content creator / designer
Content creation and curation that reaches the people you want to reach the way they want to be reached.
Hi. I'm Giles.
As a people-person first, and a designer second, I'm interested in creating content that works for you and your audience.
My eight years of experience in the communications space and love of good design and user experience informs my creation process.
Let me show you what I've been working on recently.
Five Lakes surf club
How do you engage with your community in a meaningful way?
I started Five Lakes Surf Club as a way to galvanize the surfing community around the love of the sport and its history in the Great Lakes.
In its first 6 months, it grew from 0 to almost 1.5k followers through completely organic content. My average engagement rate is 15%-20%.
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The community is stoked and so am I. Before I make content, I ask the question, "What kind of content does my audience want to enjoy?"
I put together social media content through managing and producing product shoots, expert interviews, video editing, and graphic design.
And to really hone in on user experience, I crafted a custom influencer box with original illustrations.
Big Lake Brewing
Additional projects
I created a visual identity for Wonderland Distilling Co.'s Barrel Room according to existing brand guidelines.
As the designer responsible for aesthetics and layout, I made menus for Wonderland Distilling Co.
I did the video editing for the Jordon Jo Jumbotron 30-sec spot at the 2023 Dallas WESA Trade Show.
Custom designed stickers for Ludus, one of the fastest growing companies in West Michigan.